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Six Reasons to Produce Custom Content

Producing original content is more than just a good idea; it's an absolute necessity! Here are six reasons why:

  1. To expand your market. If your product or technology requires a particular skill—such as Java programming or familiarity with a particular specification—then it's to your advantage to ensure the skill is practiced as widely as possible. Creating tutorials, articles, and other content to teach that skill helps you create new potential users.
  2. To enhance your reputation. By positioning your site as the place to find information on your topic, you position yourself and your company as the experts in that field. When users want information on your topic, they'll automatically come to you.
  3. To draw visitors to your web site. If your site consists only of an HTML version of your brochure, there's no reason for anyone to visit, especially if they're not already your customer. By adding useful content, you increase your site's standing in the major search engines. You also give bloggers and other visitors something useful to link to so they can send their users to you.
  4. To assist in your marketing efforts. Custom content provides you an opportunity to increase brand awareness by putting your company "in front" of potential users. It also provides you the capability of distributing articles that can lead users back to your company.
  5. To engage the community. There's a reason slashdotted is now a verb. Sites that get slashdotted see tens of thousands, even hundreds of thousands of hits in a very short period of time. Even if it doesn't happen to you, by creating custom content you get your community talking about your tools, your technologies, and you. And when they talk about you, they provide you with valuable information.
  6. To grow your contact list. Custom content gives you a legitimate reason to ask users to create a registration, providing you with contact information and, potentially, permission to contact them with information relevant to their needs. And what company doesn't want that?

There are many reasons to create custom content, but you don't have to do it on your own. Backstop Media can provide you with the custom technical content that satisfies all of your needs.